ABOUT ME

I’m a brand strategist and marketing professional based in British Columbia’s Okanagan.

My work spans integrated brand strategy, creative development, marketing, and cross-functional project management - from concept through execution.

I’ve led initiatives across the beverage, hospitality, and non-profit sectors, including tasting room brand development, product innovation and packaging design, omnichannel marketing campaigns, revenue-generating commercial projects, interior concept direction, and large-scale event execution. My experience bridges creative vision with operational delivery, managing budgets, vendor relationships, timelines, and stakeholder coordination.

I’m drawn to early-stage brand building and complex problem-solving: identifying opportunities, shaping positioning, and developing brands that are clear, cohesive, and commercially viable. I think holistically about how brands show up - visually, operationally, and in the market.

What sets my approach apart is integration. I don’t just design, or just strategize, or just execute - I work across the full spectrum: from market research and brand narrative through creative direction, campaign planning, vendor coordination, and post-launch performance. I thrive in fast-paced environments, perform well under pressure, and bridge creative teams with business objectives.