Penticton, BC

Brand, MARKETING & PROJECT STRATEGIST

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What to Expect

My work spans brand strategy, creative development, marketing, and cross-functional project management. From positioning and narrative to visual identity, digital presence, social strategy, and launch planning, I support integrated initiatives across every touchpoint. I bring deep experience in beverage and hospitality, and work with teams across industries, both in the Okanagan and remotely, who need strategic thinking, creative solutions, and strong operational follow-through.

❋ Brand Strategy & Planning

Brand audits, positioning, competitive research, mission + vision, and strategic roadmaps to define your brand identity before any creative work begins.

❋ Visual Identity & Design

Logo design, visual identity, label and packaging design, and brand guidelines to make your brand memorable and consistent across all touchpoints.

❋ Creative Direction

Concept ideation, photography direction, campaign development, and overall creative guidance.

❋ Marketing & Brand Planning

Brand activations, launch plans, campaign strategy, event planning, digital strategy, and multi-channel marketing guidance.

❋ Naming & Messaging

Brand naming, tone of voice, taglines, messaging frameworks, and copywriting that give your business a clear, cohesive voice from day one.

❋ Web & Digital

Squarespace and Wix website design.

End-to-end project planning, cross-functional coordination, and execution to ensure every aspect of your brand launch runs smoothly, on time, and on budget.